In the sporting world, there are few cities like Melbourne. Certainly, no other can boast a Grand Slam, Grand Prix of the four and two-wheeled varieties, a global surfing competition, a revered golfing region, the country’s biggest annual football match, and a race that stops the nation.
We identified a gap in the market for authentic, timeless souvenirs for the place’s countless sporting pilgrims.
Spotless, facilities service provider to Melbourne’s major events, embraced the idea and introduced us to the Grand Prix Corporation. With full access to their extensive photo catalogue, and that of Sport the Library, the ball was rolling.
Melbourne: Australia’s Event City captures the town’s calendar of rituals, from the Bells Beach Surf Classic to the Boxing Day Test. Slimline but packed with colour and insight, the publication sold out in local stores, while Spotless gifted the specially branded editions at corporate hospitality tents throughout the year.
Outcome.
I’d like to think this project exemplifies our ability as a boutique publisher to identify opportunities and collaborate with proactive corporate stakeholders to create an authentic, engaging product. With an identified gap in the market, we delivered a high-quality memento for thousands of Melbourne’s event-goers. Australia’s Event City is much more than a traditional programme or tourism brochure – something meaningful, lasting and true to the sporting smorgasbord offered by this special place.”