Monadelphous had already cultivated a comprehensive written history, but the engineering group required a more accessible medium to share its compelling story. We were engaged to create a companion book: a visual and anecdotal celebration of the company.
The First Fifty Years chronicles a unique journey – from foundations as a small labour hire organisation, a stumble into receivership, resurrection under new management and considerable growth into today’s publicly listed company.
Primarily a gift for its employees and their families, the book has a strong focus on the group’s culture and people. It contains an abundance of personal recollections, memorable stories, archival photos and company artefacts, all presented in an engaging and relaxed design.
Outcome.
It’s always a rewarding moment when I hand over the first copy of a book to a client – but never more so than with Monadelphous. The context of the heartfelt emotion in the room became evident when I learned that this copy was to be taken directly to John Rubino, the company’s recently retired Chairman, who was gravely ill. In many ways, Monadelphous today reflects the key values John brought to the company over three decades. This project was a powerful reminder of the importance of documenting the stories of successful businesses and the great people behind them.”